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The 9th International Energy Conference
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:: Volume 23, Issue 4 (3-2021) ::
IJE 2021, 23(4): 125-147 Back to browse issues page
Factors Affecting on the Persuasion of Customers to Use Offline Services: Case of Khuzestan Electricity Distribution Company
Edris Mahmoodi * , Laleh Smaei
Shahid Chamran University of Ahvaz , ed.mahmoodi@scu.ac.ir
Abstract:   (1100 Views)
The purpose of this study is to identify and prioritize the factors affecting the persuasion of household, agricultural, industrial, general and commercial customers of Khuzestan Power Distribution Company to use non-attendance services. After interviewing experts and studying previous research in this field, a questionnaire consisting of 15 questions with a five-point Likert scale was distributed among 384 customers of Khuzestan Electricity Distribution Company who were selected by relative random sampling method. Friedman test was used to rank the indices of each factor. The result showed that for household, industrial and general customers, the solution of "making mobile card readers available to diagnostics agents" was the first priority. For agricultural and commercial customers, the solutions of "considering the prize for timely payment and inserting the winner’s name in the electricity bills" and "Considering a discount on electricity bills if paid within the payment deadline" were the highest priority respectively.
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Keywords: Persuation, Offline Services, Khuzestan Electricity Distribution Company
Full-Text [PDF 618 kb]   (356 Downloads)    
Type of Study: Applicable | Subject: Energy Management, Conservation and Rational Use of Energy
Received: 2021/01/2 | Accepted: 2021/03/18 | Published: 2021/03/18
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Mahmoodi E, Smaei L. Factors Affecting on the Persuasion of Customers to Use Offline Services: Case of Khuzestan Electricity Distribution Company. IJE 2021; 23 (4) :125-147
URL: http://necjournals.ir/article-1-1607-en.html


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Volume 23, Issue 4 (3-2021) Back to browse issues page
نشریه انرژی ایران Iranian Journal of Energy
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